so the marketing guru opined that Nadal will be no Andre Agassi..Nadal has class so give him points for that..but his english or lack of it and the reserve conservative image he projects doesn't keep the till ringing and bring in the big bucks?
seems that Federer has closer to US$20m career earnings and Nadal just topped US$5m, and he is not in the top 20 non-US sports earners...not a phenomenal like Agassi...
well maybe US$5m is enough or a few more US$5m over next few years is enough to keep a man happy...the amercian mass culture worship "attitude" maybe like McEnroe talent with attitude (meaning "spoilt brat").... so Nadal's marketing agent said they have been working on it 5 years and they believe it is best to communicate Nadal's down to earth, humble personality...
you know he flew to Munich after the Wimbledon weekend just to personally apologize to the Mercedes Cup (where he is ranked No 1 and the main attraction) organisers that he cannot play because he had a thigh problem and advised by his doctors to rest...the humility and consideration that come with true greatness...
maybe his marketing guys know a thing or 2...the modern mantra of marketing to please your customers and exceed their expectations seem to collide with this "attitude" thingy...but attitude is just a few seconds advertising video, can easily be "produced" by a good producer...
the underlying class and humility combined may actually endear Nadal to the masses of idol worshippers?
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